Twitter has removed the iconic bird logo and adopted ‘X’ as its official logo. This move comes after Elon Musk announced the change over the weekend. The change is already live on the website.
Notably, Musk tweeted that x.com now also redirects to twitter.com. Musk also called this an “interim” logo in the post, so we might see another logo change.
https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.
— Elon Musk (@elonmusk) July 23, 2023
Interim X logo goes live later today.
The social network might not stop at just replacing the logo. Musk said the company will eventually “bid adieu to the Twitter brand and, gradually, all the birds.”
Late Sunday, Musk changed his profile picture to the new Twitter logo. Twitter’s official account @Twitter has also changed its name and display picture to the new X logo.
In reply to a user, Musk also hinted that people should refer to Tweets as “x’s.”
So now that Twitter has been rebranded to ?, what are tweets called now?
— Sawyer Merritt (@SawyerMerritt) July 24, 2023
The company’s CEO Linda Yaccarino tweeted that while Twitter changed the way people conversed with each other, X will go further and will have features “centered in audio, video, messaging, payment/banking” and make it a “global marketplace for ideas, goods, services, and opportunities.” That sounds like a lot of things.
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayacc) July 23, 2023
Musk’s obsession with the letter “X” is well known. He founded X.com back in 1997, which eventually became PayPal. His space startup SpaceX has “X” as the logo. And most recently, he founded an AI company called X.ai. In April, the Musk-owned social network changed its legal name from Twitter Inc. to X Corp.
After he took over Twitter, the Tesla CEO talked about turning the social network into “X, the everything app” multiple times.
This is not the first time Musk is changing the Twitter logo. Earlier this year, he briefly changed the social network’s logo to the Doge meme. A developer who had made an extension to avoid the doge logo said it also works for the new “X” logo — so you can restore the bird logo quickly.
Want the little blue bird back on #Twitter? I wrote this for avoiding the Dogecoin logo previously, but it also works for X-avoidance.
— Smylers (@Smylers2) July 24, 2023
Install the Stylus extension for Firefox: https://t.co/YMn1CedF2R
or Chrome: https://t.co/iaFUgmKVRF
Then apply NoDoge: https://t.co/3RMUVBcHvW
Twitter didn’t have its iconic bird logo during the initial years of its existence. In 2010, the company officially adopted the emblematic logo called “Larry, the bird” — it is named after the legendary Boston Celtics basketball player Larry Bird.
The company’s move to change its branding comes days after Musk replied to a user saying it is still in “negative cash flow” because of a “~50% drop in advertising revenue plus heavy debt load.”
We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.
— Elon Musk (@elonmusk) July 15, 2023
